Any website whether it is a word press or any other CMS website requires optimized content to rank in the search engines.
Then you may have a question like what are SEO tools and how it is related to website content optimization?
SEO the short form of search Engine Optimization is a way of strategy or procedure to increase the visibility of the website for the users search queries.
In order to optimize the content where technology has developed it became unavoidable to use the SEO tools.
There are two kinds of SEO tools
Free Optimization tools
Paid SEO tools
Of course you may be confused of what are the best free SEO tools that must be used.
Here, there are various kinds of SEO tools depending on the stages of optimizing the content.
What is SEO tools and what are the free optimisation tools and how it differs from paid SEO tools?
Any tool which helps in optimising the content of a website search queries of users is a SEO tool.
There are the free SEO tools and paid SEO tools
Free SEO optimisation tools
Paid SEO tools
Of course you may be confused of what are the best SEO tools that must be used.
Here, there are various kinds of SEO tools depending on the stages of optimizing the content.
What is SEO tools and what are the best free optimisation tools and how it differs from paid SEO tools?
Any tool which helps in optimizing the content of a website search queries of users is a SEO tool.
There are free SEO tools and paid SEO tools
Free SEO optimisation tools and paid seo tools are categorized based on the advance functionality
Some of the seo tools functionality would be like rank tools, report tools and research tools.
What are the best Free SEO Research tools?
SEO research tools
Content writing starts with keyword research. A proper keyword research on the niche topic which results in high volume and low competition are the main priority for writing content.
The best seo research tools for keyword search are the google webmaster tools like
Google keyword planner in google ads
Google search console where you can find the users search for the keywords organically
Google data studio for total organic and paid keywords.
Google trends for trending keywords in the niche
Google search for finding the lsi and secondary keywords
Answer the public for finding various search query models of user intent.
Soovle, Keyword shitter, Bing, MOZ open site explorer etc are some of the FREE seo optimization tools for keyword research.
SEO Report Tools
Apart from keyboard research for SEO Optimization we need to analyse the site whether it is available to crawlers and whether it is indexed properly.
Site-audit to know the broken links, the duplicate content issue, redirects, page speed, mobile Optimization etc.
These SEO report tools are free for a limited period of time which works on free-trial version, trial run will be of great benefit to the people who has new website.
AHREF
A SEO tool highly recommended for analysing the competitor backlinks.
SEMRUSH
It is a great tool for doing competitors research and keyword research.
MOZ
This is also one of the best tool having SEO tool box features helps in analysing keyboard data, volume, competitor analysis, backlinks etc.
SCREAMING FROG
Another important tool which helps in finding reliability and indexing issues of a website and also shows redirects, generate XML sitemaps and also helps in finding broken links.
SEO Tools Ranking Checker
To know how the specific keyword is ranking in the search engines on the SERP results we need some tools. These tools show the ranking position about the keyword related to the domain in SERP results and also country targeted location.
WooRank
Woorank allows free SEO extension to the Chrome browser through which we can analyse a web page of how it has able to rank in search engine and suggestions for improvement.
SERProbot
This is another free Google SERP checker which helps in quickly assessing the website ranking.
Taptimize
It is a paid tool but it also offers free trial which can be used for analysing the SERP results by Grading keywords and also analyzes the competitors rank position and gives suggestions on target keywords that can help in improving the website for ranking.
Ahref’s serp checker
This is also a free tool for analyzing the ranking difficulty in Google SERP results on the top 10 results with detailed statistics. It is one of the best SEO Tools Ranking Checker.
LSi graph
This tool also helps in increasing the website ranking in SERP. Google algorithms recognize LSI keywords as variation keywords of the main keyboard, thereby helps in ranking the LSI keywords.
What are some of the best Local SEO tools which are free and paid?
Tools that helps in improving the local seo ranking of the website through various ways like citation listing, locally searched keywords related to your listing, Suggestions of improvement for local seo ranking etc things.
Yext
This tool is the only automated local listing management tool which also reviews, monitors and analysis local listing.
MOZ local
It is good local SEO tool for local listing as it helps in managing the local listings by users and also helps in identifying citation submissions. This tool also scans citation listings and notify you in case of any errors.
Whitespark
Whitespark local citation finder is a tool to find best local listing businesses websites for improving your local SEO Ranking.
SEOprofiler
A best tool to invest in to disinfect bad backlinks and improve SEO of your website which helps in suggesting strong local keywords.
Synup
To manage NAP(Name, address, Phone) in local directories this tool helps much. It also reviews, analyse the NAP data.
What are SEO automation Tools?
SEO has become much easier to manage due to lot of invented SEO automation tools which reduces the manual process. Even though these are a little bit costlier tools but the results are very effective compared to the cost invested in purchasing the tools.
SE ranking
One of the best automated tools for monitoring backlinks including keyword research, website analysis, knowing competitor’s strategies. It is good for devising any marketing strategy.
A1QA
Another Automation Testing tool to measure website performance which effects the SEO performance. This tool helps in test options linked to keyword, mobile test and browser test.
Traffic Booster
It is the best SEO automation tool for driving traffic to PPC ads it is good for E-Commerce business. It also helps in driving traffic to the website which ultimately turns up in pushing your SERP ranking.
RIO SEO
A great tool for E commerce business for SEO Optimization.
Your Amigo
An a tool which is automated to build a directory of your website.
These are only few of many tools which are useful for the SEO optimization of website with various functions.